The purpose of the OP Marketing is to prepare masters with a competitive level of knowledge, skills and professional skills in the field of marketing, with the necessary professional and personal competencies sufficient for successful work in enterprises and organizations of various sectors of the economy.
1.Independently initiate and implement professional and interdisciplinary collaboration and taking professional responsibility.
2.Capable of independent learning, social adaptation, finding and making decisions in non-standard situations with incomplete or limited information.
3.Manage the activities of the organization’s department / marketing department using knowledge of the fundamental concepts, theories, principles, methods and tools of marketing in a growing international and global context. 4.Assess the problems of the turbulent marketing environment of the organization and its impact on the competitive position of the organization.
5.Debate and challenge existing ways of thinking, strategies and operational models (strategic flexibility) 6.Evaluate and develop sustainable marketing strategies; conduct and report on an independent business project.
7.Show creativity and initiative to solve complex marketing situations and problems, working autonomously and in a team, as well as anticipating the ethical implications of strategic decisions for all stakeholders.
8.Able to conduct their own scientific research to create innovative products based on the synthesis and integration of scientific knowledge and methodologies, to carry out project activities in the context of the latest scientific achievements in the professional field.
9.Prepare and conduct comprehensive marketing research using advanced information technologies and apply their results as a key resource in developing a strategic marketing plan.
10.Inspect the marketing activities of major competitors and calculate their market share, as well as identify marketing opportunities and new market niches.
Akhatova E.H. Head of the Business School, Candidate of Economics, Professor. eahatova@mail.ru
Seithamzina G.Zh. Vice-Rector for Science and Educational Work, Candidate of Economics, Professor of the Business School. gau17erj@mail.ru
Shiganbayeva N.B. St. Business School teacher. nailya0478@mail.ru