Preparation of highly qualified competent specialists for any sector of the economy of the Republic of Kazakhstan, able to quickly adapt to changing socio-economic conditions, effectively solving marketing tasks, able to make non-standard decisions, ensuring competitiveness, successful and sustainable development of the company
OP Marketing is designed to train students in economic, managerial, entrepreneurial, commercial and research work at enterprises of various forms of ownership and fields of activity. They can engage in marketing management of production and sales and scientific and technical activities of enterprises aimed at meeting the needs of specific consumers and making a profit based on market research and forecasting, studying the external and internal environment of the enterprise, developing goods and services, pricing policy, sales conditions and promotion of goods to customers.
The University has experience in training bachelors (since 2000) and masters (since 2004) in the field of Marketing and the necessary resources for the implementation of educational programs (bachelor's degree, master's degree) in the areas of training "Marketing".
Objectives of the educational program Marketing:
– ensuring the continuity of the content of the educational program at two levels: bachelor's degree – Master's degree;
– the use of innovative methods and forms of organization of the educational process, as well as the use of modern educational technologies to ensure the quality of services provided;
– satisfaction of personal needs of students by building an individual educational trajectory, formation and development of their scientific potential for mastering professional competencies.
Bachelors of OP Marketing can perform the following types of professional activities:
- research activities within the framework of this OP are carried out either in the contour of research programs of various enterprises and corporations or independently, in studying the problems of market conditions, sales and promotion of products and logistics;
- organizational and technological activities. The graduate of this OP has all the skills of qualified work in the field of development and application of marketing technology in a particular enterprise, participates in the creation of an organizational and technological marketing base, together with other specialists develops and applies the most effective methods, rules and procedures of strategic, tactical and innovative marketing in the activities of a particular firm or company. He takes an active part in the process of organizing production, logistics and sales at the enterprise;
- production and management activities involve the creation of an effective marketing management system at the company with the application in practice of well-known management principles, the use of the developed scientific, methodological, organizational and technological base of marketing management, the implementation of basic management functions, analysis of the effectiveness of their implementation, control of compliance with management technology;
- the educational (pedagogical) activity of graduates of this OP consists in professional activity in secondary general education and secondary specialized educational institutions within the framework of relevant subjects.
1.capable of logical thinking, analysis of patterns of historical, socio-political development, effective communication in oral and written forms and in a foreign language; to work in a team, tolerantly perceiving social, ethnic, confessional and cultural differences. 2.to carry out a professional function in the field of marketing, using modern digital technologies and tools. 3.analyze economic processes and phenomena at the macro and micro levels in their interrelation, identify problems, suggest ways and means of their solution.
4.to collect and analyze the initial data necessary for the calculation of economic and socio-economic indicators characterizing the activities of economic entities.
5.analyze and interpret financial, accounting and other information, perform tax accounting, prepare accounting statements. 6.use econometric models in the field of marketing, prepare analytical materials based on the results of their application for making market decisions
7.participate in the development of the marketing strategy of the organization, plan and implement activities aimed at its implementation, monitor their implementation
8.evaluate the conditions and consequences of marketing organizational and managerial decisions that ensure the increase of sales and profit maximization.
9.develop business plans for the creation and development of new organizations, assess the socio-economic conditions of entrepreneurial activity.
10.transform the company's marketing goals and objectives into Digital Marketing goals and objectives.
11.show leadership qualities and the ability to generate new ideas, creative thinking in professional activities.
12.apply additional knowledge and competencies of an interdisciplinary characteristic obtained during the study of Minor 1,2,3,4
Akhatova E.H. Head of the Business School, Candidate of Economics, Professor.eahatova@mail.ru
Razakova D.I. PhD, Professor of the Business School. dina_next@mail.ru
Shiganbayeva N.B.St. Business School teacher. nailya0478@mail.ru