The purpose of the OP Marketing is to prepare masters with a competitive level of knowledge, skills and professional skills in the field of marketing, with the necessary professional and personal competencies sufficient for successful work in enterprises and organizations of various sectors of the economy
1.Demonstrates ability to lead industry and interdisciplinary teams, carry out corporate management, is able to self-monitor and control others.
2.Capable of independent learning, social adaptation, finding and making decisions in non-standard situations with incomplete or limited information.
3.Independently initiate and implement professional and interdisciplinary collaboration and taking professional responsibility. 4.Manage the activities of the organization’s department / marketing department using knowledge of the fundamental concepts, theories, principles, methods and tools of marketing in a growing international and global context.
5.Assess the problems of the turbulent marketing environment of the organization and its impact on the competitive position of the organization.
6.Debate and challenge existing ways of thinking, strategies and operational models (strategic flexibility) 7.Evaluate and develop sustainable marketing strategies; manage and report on a business project.
8.Show creativity and initiative to solve complex marketing situations and problems, working autonomously and in a team, as well as anticipating the ethical implications of strategic decisions for all stakeholders.
9.Prepare and conduct comprehensive marketing research using advanced information technologies and apply their results as a key resource in developing a strategic marketing plan.
10.Inspect the marketing activities of major competitors and calculate their market share, as well as identify marketing opportunities and new market niches.
Akhatova E.H. Head of the Business School, Candidate of Economics, Professor. eahatova@mail.ru
Razakova D.I. PhD, Professor of the Business School. dina_next@mail.ru
Tursynbaeva D.K. Candidate of Economics, Associate Professor of Business School. dana_74@mail.ru