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Zhunusbekova Bekesh Balapasheva
candidate of Sciences
In 1998.-In accordance with an individual employment contract, she was accepted as an economist-marketer, Candidate of Economic Sciences.2008.-Accepted on a competitive basis as an associate professor of the Department of Economics of Management.2021-Elected to the position of associate professor of the "Business School".
1. FOREIGN INVESTMENTS AND THEIR ROLE IN THE DEVELOPMENT OF THE NATIONAL ECONOMY. Economic sciences. Materials of the international scientific and practical conference "New Trends in Economic Development" organized by the Business School of Almaty University of Humanities and Economics within the framework of the Winter School of Economics - 2023 on January 11, 2023.
2. FEATURES OF THE USE OF ADVERTISING TECHNOLOGIES IN AN ADVERTISING CAMPAIGN. Economic sciences. Materials of the International Scientific and Practical Conference "New Kazakhstan - new opportunities for the development of science and society" dedicated to the Independence Day of the Republic of Kazakhstan. December 9, 2022.
3. DIRECTIONS FOR IMPROVING THE PERSONNEL MANAGEMENT SYSTEM. Economic sciences. Materials of the XXI International Scientific and Practical Conference " YOUTH AND SCIENCE", on the topic: "World Science Day for Peace and Development", dedicated to the Day of Science Workers. April 15, 2022.
4. determining the investment strategy and increasing the attractiveness of the enterprise.Economic sciences. The material of the XX International Scientific and practical Conference "YOUTH and SCIENCE", on the topic: "achievement and development in the field of education, business and information and communication technologies", dedicated to the 30th anniversary of Independence of the Republic of Kazakhstan
5.Kasiporynnyn investyalyk strategiyasyn anyktau zhane tartymdylygyn zhogarylatu.Economic sciences. Materials of the XX International Scientific and Practical Conference "YOUTH AND SCIENCE", on the topic: "Achievements and development trends in the field of education, business and information and communication technologies", dedicated to the 30th anniversary of Independence of the Republic of Kazakhstan
6. Application of a systematic approach in product quality management. Economic sciences. INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE, "ACTUAL PROBLEMS OF ECONOMICS, MANAGEMENT AND MARKETING IN MODERN CONDITIONS", April 5, 2021
7. MARKETING APPROACHES TO THE INTEGRATION OF EDUCATIONAL PROCESSES IN UNIVERSITIES. Economic sciences. Statistics, Accounting and Audit, 2(77)2020
8. ASSESSMENT OF MARKETING OPPORTUNITIES FOR THE DEVELOPMENT OF INNOVATIONS IN HIGHER EDUCATION. Economic sciences. Statistics, Accounting and Audit, 1(76)2020
9. FEATURES OF ASSESSING THE QUALITY OF HOTEL SERVICES. Economic sciences. Statistics, Accounting and Audit, 1(72)2019
10. ASSESSMENT OF THE CURRENT STATE OF TOURISM DEVELOPMENT IN KAZAKHSTAN. Economic sciences.
11. Basic principles of formation and features of marketing management of a travel company. Economic sciences. Materials of the International Scientific and Practical Internet Conference "Problems of modern economy and education", February 6-7, 2014 Volume 1
12. international tourism. Economic Sciences
13. ASSESSMENT OF MARKETING OPPORTUNITIES FOR THE DEVELOPMENT OF INNOVATIONS IN HIGHER EDUCATION. Economic sciences. Quarterly scientific and practical journal STATISTICS, ACCOUNTING AND AUDIT