On February 20, 2025, the Annual Open Forum of the Association of Business Trainers was held at Nazarbayev University (Astana). Key topics of the Forum: “Business trainer in the system of lifelong learning: standards, quality, legislative regulation”, “Professional growth through education: tools for the corporate sector”. The discussion was attended by business leaders, heads of large companies and international organizations, who shared their experience of achieving professional growth, corporate training of business trainers in order to create effective educational standards. From ASUE, senior teachers of the Business School N.B. Shiganbaeva, A.D. Tleubekova took an active part in the Forum.